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5 Marketing Spend Trends to Act on Now

Article by Marc Emmer, President of Optimize Inc.See original article here. Marketing as a profession is undergoing a seismic shift. Marketers are under mounting pressure from C-suites to deliver measurable results. By all accounts, companies are spending more on marketing…

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Exploring for Innovation

HAVE YOU EVER thought about why some organizations are more innovative than others? If we looked closely at such companies, I bet we wouldn’t find the answers inside. No, innovation most often comes from outside of a company and therein…

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A Leader’s Job: Confront Reality

America’s early days as a nation were shaped by big decisions. Bold, gutsy decisions. Even decisions to intentionally avoid making a decision. The signers of the Declaration of Independence deliberately skirted the difficult issues of slavery and states’ rights. During…

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